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Back in the early 2000s, I was cutting my teeth as CEO of a tech consulting company that worked exclusively with public sector organizations. Needless to say, I became intimately familiar with what it feels like to be a female leader in a male-dominated field. Literally every single CIO and CTO I met with was male.

Over the years, I struggled mightily to position my company as a major player in the industry. Even as I listened to customers’ challenges, exuded empathy, and presented our solutions, I kept being told that I’d be better off becoming a go-to subcontractor of larger, better-known vendors.

Looking back, I wish I had stayed the course in directly communicating why my company could do a better, faster, and more cost-effective job than the big boys. But, all told, this was a great learning experience for me — one I feel every woman in the working world could learn from. Read the full article here.

http://www.blogher.com/ask-what-you-want-importance-being-direct